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~isPartOf:"Journal of promotion management : JPM"
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The effectiveness of a buzz marketing approach compared to traditional advertising : an exploration
Notarantonio, Elaine M.
;
Quigley, Charles J.
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 455-464
Persistent link: https://www.econbiz.de/10003928840
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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