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Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
Cover Image
Examining Third-Person Perceptions in the Context of Sexually Oriented Advertising
Pan, Po-Lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-209
Persistent link: https://www.econbiz.de/10009971385