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A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei; Muralidharan, Sidharth - In: Journal of promotion management : JPM 21 (2015) 1, pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan; Ratneshwar, Srinivasan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
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When navigation trumps visual dynamism : hospital website usability and credibility
Johnson, Melissa A.; Martin, Kelly Norris - In: Journal of promotion management : JPM 20 (2014) 5, pp. 666-687
Persistent link: https://www.econbiz.de/10010467255
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Desire for Visual Aesthetics (DVA) in the store environment : concept and measurement
Saran, Anshu; Kalliny, Morris; Minor, Michael - In: Journal of promotion management : JPM 23 (2017) 1, pp. 45-61
Persistent link: https://www.econbiz.de/10011729459
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Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin; Kim, Jihye; Kim, Eunice - In: Journal of promotion management : JPM 23 (2017) 5, pp. 654-672
Persistent link: https://www.econbiz.de/10011799553