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What do we know about trade promotions? : contributions, limitations, and further research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10009248095
Saved in:
2
What Do We Know about Trade Promotions? Contributions, Limitations, and Further Research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-207
Persistent link: https://www.econbiz.de/10009165413
Saved in:
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