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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of business research : JBR
149
Journal of Business Research
74
Journal of retailing and consumer services
32
Journal of Services Marketing
10
Journal of Consumer Marketing
9
Psychology & marketing
9
International Journal of Bank Marketing
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of international consumer marketing
6
International marketing review
5
Journal of Economic Psychology
5
Journal of advertising research
5
Journal of retailing
5
The journal of services marketing
5
International Marketing Review
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Journal of marketing theory and practice
4
The journal of consumer marketing
4
Economics Papers from University Paris Dauphine
3
International journal of advertising : the review of marketing communications
3
International journal of consumer studies
3
International journal of quality and service sciences
3
Journal of business ethics : JOBE
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of international marketing
3
Marketing and multicultural diversity
3
Operations research, Management science : OR MS ; the international literature digest
3
Post-Print / HAL
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Retail & Distribution Management
2
International journal of hospitality management
2
Journal of Consumer Research
2
Journal of International Business Studies
2
Journal of Product & Brand Management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing communications
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ECONIS (ZBW)
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Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
2
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
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