Narrow search
Showing 1 - 3 of 3
Cover Image
Culturally customizing websites for immigrant communities in the United States
Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10009738246
Cover Image
Culturally Customizing Websites for Immigrant Communities in the United States
Baack, Daniel W.; Singh, Nitish; Baack, Donald - In: Journal of promotion management : JPM 19 (2013) 1, pp. 38-53
Persistent link: https://www.econbiz.de/10010072620
Cover Image
Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon; Baack, Daniel W. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 521-536
Persistent link: https://www.econbiz.de/10010467280