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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
International journal of advertising : the quarterly review of marketing communications
10
Psychology & marketing
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International journal of advertising : the review of marketing communications
7
The journal of brand management : an international journal
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Journal of advertising : official publication of the American Academy of Advertising
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Cracking the code : leveraging consumer psychology to drive profitability
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Electronic word of mouth as a promotional technique : new insights from social media
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JMM : the international journal on media management
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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