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Advertising
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Advertising effects
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Consumer behaviour
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advertising
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Journal of promotion management : JPM
CESifo Working Paper
513
CESifo Working Paper Series
392
CESifo working papers
370
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
ZEW Discussion Papers
181
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
MPRA Paper
142
Journal of Consumer Marketing
136
NBER Working Papers
124
Working Papers / Saïd Business School, Oxford University
104
arqus Discussion Paper
96
Disskussionsbeitrag / Arqus, Arbeitskreis Quantitative Steuerlehre
94
CEPR Discussion Papers
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
NBER working paper series
87
Young Consumers
83
IMF Working Paper
82
ZEW - Centre for European Economic Research Discussion Paper
75
IZA Discussion Papers
74
Economics Papers from University Paris Dauphine
71
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
70
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Working Paper
59
Strategic Direction
58
ZEW discussion papers
58
International journal of internet marketing and advertising : IJIMA
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
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ECONIS (ZBW)
85
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1
Role of
advertising
and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
More isn't always better : exploring the influence of familiarity when using multiple celebrity endorsers
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 208-223
Persistent link: https://www.econbiz.de/10011305256
Saved in:
3
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
4
Offensiveness of
advertising
with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
5
The future of creativity in
advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
6
Differential effects of Chinese women's sexual self-schema on responses to sex appeal in
advertising
Cheung, Mei-chun
;
Chan, Agnes S.
;
McLaren-Hankin, Yvonne
; …
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10009787484
Saved in:
7
Synergies among
advertising
channels : an efficiency analysis
Stolyarova, Ekaterina
;
Rialp Criado, Josep
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10010373825
Saved in:
8
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
9
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
10
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders'
advertising
attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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