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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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The effect of word of mouth on consumers' attitudes toward products and their purchase probability
Podnar, Klement; Javernik, Pina - In: Journal of promotion management : JPM 18 (2012) 2, pp. 145-168
Persistent link: https://www.econbiz.de/10009560053
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The Effect of Word of Mouth on Consumers Attitudes Toward Products and Their Purchase Probability
Podnar, Klement; Javernik, Pina - In: Journal of promotion management : JPM 18 (2012) 2, pp. 145-169
Persistent link: https://www.econbiz.de/10009971383