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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of business research : JBR
699
The journal of brand management : an international journal
567
SpringerLink / Bücher
459
The journal of product & brand management
388
Journal of retailing and consumer services
293
Discussion paper / Centre for Economic Policy Research
215
NBER working paper series
197
Journal of economic theory
192
Journal of economic behavior & organization : JEBO
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163
Europäische Hochschulschriften / 5
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Economics letters
153
CESifo working papers
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European journal of marketing : EJM
138
Gabler Edition Wissenschaft
136
Industrial marketing management : the international journal for industrial and high-tech firms
129
Journal of marketing communications
126
Psychology & marketing
126
The journal of corporate finance : contracting, governance and organization
126
International journal of hospitality management
120
Discussion paper series / IZA
115
Games and economic behavior
115
Journal of strategic marketing
114
Marketing intelligence & planning
113
Journal of advertising research
110
Springer eBook Collection
110
Asia Pacific journal of marketing and logistics
108
Journal of marketing management : MM
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of business ethics : JOBE
106
Research
105
The Rand journal of economics
102
Journal of banking & finance
98
Journal of financial economics
95
Cogent business & management
93
The IUP journal of brand management : IJBRM
93
Journal of the Academy of Marketing Science
90
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ECONIS (ZBW)
91
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1
Practitioners' perspectives on branded entertainment in the United States
Um, Nam-hyun
;
Kim, Sojung
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 164-180
Persistent link: https://www.econbiz.de/10010373174
Saved in:
2
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
3
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
4
Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.
;
Stafford, Marla Royne
- In:
Journal of promotion management : JPM
15
(
2009
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
Saved in:
5
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
Saved in:
6
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
Saved in:
7
Virtual product placement as a new approach to measure effectiveness of placements
McDonnell, John
;
Drennan, Judy
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003974788
Saved in:
8
Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin
;
Berger, Bruce K.
- In:
Journal of promotion management : JPM
16
(
2010
)
4
,
pp. 428-444
Persistent link: https://www.econbiz.de/10008825725
Saved in:
9
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
10
Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender
Mohammed-Baksh, Sufyan
;
Callison, Coy
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10011305224
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