Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of cognitive age, disp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Distance selling
1
Distanzhandel
1
Sales promotion
1
USA
1
United States
1
Verkaufsförderung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Donthu, Naveen
2
Poddar, Amit
2
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
30
Journal of Business Research
14
Journal of marketing theory and practice
10
Journal of advertising research
9
The journal of business & industrial marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of retailing
6
International journal of electronic marketing and retailing : IJEMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
The journal of services marketing
5
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Management research review
3
European journal of international management : EJIM
2
International journal of electronic business
2
International review on public and non-profit marketing
2
Journal of Business & Industrial Marketing
2
Journal of electronic commerce research : JECR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing education : JME
2
Journal of marketing theory and practice : JMTP
2
Journal of strategic marketing
2
MSI reports : working paper series
2
Marketing intelligence & planning
2
Marketing management : a quarterly business management publication of the American Marketing Association
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Operations research, Management science : OR MS ; the international literature digest
2
Series / American Marketing Association
2
The journal of applied business research
2
Wine Economics and Policy
2
2004 AMA educators' proceedings
1
A reader in marketing communications
1
Asia Pacific Journal of Marketing and Logistics
1
California management review
1
California management review : CMR
1
Educators' conference proceedings
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What do we know about trade promotions? : contributions, limitations, and further research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10009248095
Saved in:
2
What Do We Know about Trade Promotions? Contributions, Limitations, and Further Research
Poddar, Amit
;
Donthu, Naveen
- In:
Journal of promotion management : JPM
17
(
2011
)
2
,
pp. 183-207
Persistent link: https://www.econbiz.de/10009165413
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
