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Journal of promotion management : JPM
Journal of business research : JBR
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Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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2
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
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3
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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4
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
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