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Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 22 (2016) 6, pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan; Wang, Ye - In: Journal of promotion management : JPM 23 (2017) 4, pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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Understanding "native advertising" from the perspective of communication strategies
Wang, Ye; Li, You - In: Journal of promotion management : JPM 23 (2017) 6, pp. 913-929
Persistent link: https://www.econbiz.de/10011799633