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An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin; Cheung, Wah-leung; Henry, James; Guthrie, John; … - In: Journal of promotion management : JPM 16 (2010) 4, pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
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Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan; Fam, Kim Shyan; Che, Yu; Singh, Gurmeet - In: Journal of promotion management : JPM 21 (2015) 6, pp. 817-834
Persistent link: https://www.econbiz.de/10011433669