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~isPartOf:"Journal of promotion management : JPM"
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The Blakemore strawberry
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Advertising effects
116
Werbewirkung
116
Consumer behaviour
61
Konsumentenverhalten
61
Advertising
53
Werbung
53
Brand management
25
Markenführung
25
Internet marketing
22
Online-Marketing
22
Brand image
18
Markenimage
18
Product Placement
16
Product placement
16
Brand
14
Markenartikel
14
Celebrity endorsement
13
Celebrity-Werbung
13
USA
13
United States
13
advertising
11
product placement
11
Emotion
9
Sales promotion
9
Verkaufsförderung
9
Cultural identity
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
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Fernsehwerbung
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Television advertising
7
Psychology of advertising
6
Sexuality
6
Sexualität
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Werbepsychologie
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content analysis
6
China
5
Film industry
5
Filmwirtschaft
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Green marketing
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117
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117
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2
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117
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Chen, Huan
3
Chung, Hwiman
3
Dardis, Frank E.
3
Lee, Sang Yeal
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Ahn, Euijin
2
Chan, Fanny Fong Yee
2
Dodoo, Naa Amponsah
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Jeong, Yongick
2
Kim, Eunice
2
Kim, Sojung
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Meng, Juan
2
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2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Park, Jin Seong
2
Park, Sejin
2
Schmierbach, Mike
2
Shi, Lei
2
Wang, Ye
2
Abratt, Russell
1
Ahern, Lee
1
Alessandri, Susan Westcott
1
Amyx, Douglas Alan
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
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Attaran, Sharmin
1
Avery, Elizabeth Johnson
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Becheur, Imene
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Bedingfield, Sid
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Beerli-Palacio, Asunción
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1
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Journal of promotion management : JPM
Journal of advertising research
273
Journal of advertising : official publication of the American Academy of Advertising
257
Journal of business research : JBR
233
International journal of advertising : the quarterly review of marketing communications
222
International journal of advertising : the review of marketing communications
202
Journal of marketing communications
198
NBER working paper series
189
Working paper / National Bureau of Economic Research, Inc.
166
NBER Working Paper
164
Psychology & marketing
153
Journal of health economics
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Discussion paper series / IZA
94
Journal of retailing and consumer services
92
IZA Discussion Papers
87
Journal of economic psychology : research in economic psychology and behavioral economics
84
Journal of promotion management : innovations in planning and applied research
83
SpringerLink / Bücher
80
Journal of marketing research : JMR
77
European journal of marketing : EJM
73
International journal of internet marketing and advertising : IJIMA
71
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Applied economics
64
Marketing letters : a journal of research in marketing
62
Journal of current issues and research in advertising : JCIRA
61
Health marketing quarterly
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
World Bank E-Library Archive
57
IZA Discussion Paper
56
Health economics
55
Marketing : ZFP ; journal of research and management
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
46
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
44
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Asia Pacific journal of marketing and logistics
38
The journal of product & brand management
38
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ECONIS (ZBW)
117
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1
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117
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1
Smoke gets in their eyes? : third-person effects of electronic cigarette advertising
Pardun, Carol J.
;
McKeever, Robert
;
Bedingfield, Sid
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 708-726
Persistent link: https://www.econbiz.de/10011799585
Saved in:
2
Attenuating the negative effects of perceived incongruence in sponsorship : how message repetition can enhance evaluations of an "incongruent" sponsor
Dardis, Frank E.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 36-56
Persistent link: https://www.econbiz.de/10003884505
Saved in:
3
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
4
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
5
The impact of commercial break position on advertising effectiveness in different mood conditions
Jeong, Yongick
- In:
Journal of promotion management : JPM
17
(
2011
)
3
,
pp. 291-314
Persistent link: https://www.econbiz.de/10009316331
Saved in:
6
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
7
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
8
Processing anti-
smoking
ads among college students : the role of emotional response and level of
smoking
Chung, Hwiman
;
Ahn, Euijin
;
Kang, Seok
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 370-385
Persistent link: https://www.econbiz.de/10011532978
Saved in:
9
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
10
Special issue: Alternative promotional approaches and their impact on traditional advertising
2008
Persistent link: https://www.econbiz.de/10003810676
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