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Journal of promotion management : JPM
Journal of business research : JBR
45
International journal of production economics
28
Organizational research methods : ORM
22
Social Indicators Research
19
Psychometrika
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Journal of retailing and consumer services
15
Technological forecasting & social change : an international journal
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Journal of business ethics : JOBE
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Journal of Business Research
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Quality & Quantity: International Journal of Methodology
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Quality management journal : QMJ
10
The journal of services marketing
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Economics Papers from University Paris Dauphine
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Journal of Business Ethics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Production Economics
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Journal of open innovation : technology, market, and complexity
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Administrative Sciences : open access journal
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International journal of hospitality management
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International journal of project management : the journal of The International Project Management Association
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Journal of the Academy of Marketing Science
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Management research review
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The journal of supply chain management : a global review of purchasing and supply
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European Business Review
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Human resource management
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International journal of economics and financial issues : IJEFI
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Journal of Open Innovation: Technology, Market, and Complexity
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Journal of international consumer marketing
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Journal of knowledge management
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Journal of management information systems : JMIS
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Journal of purchasing and supply management
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MPRA Paper
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Management Research Review
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The international journal of productivity and performance management
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1
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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2
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
3
Congruency and engagement test in an event marketing sponsorship context
Pokrywczynski, James
;
Brinker, David L.
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10010399900
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4
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
5
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
6
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
7
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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