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~isPartOf:"Journal of promotion management : JPM"
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Advertising effects
116
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Journal of promotion management : JPM
Journal of business research : JBR
963
The journal of brand management : an international journal
621
SpringerLink / Bücher
497
Journal of retailing and consumer services
408
The journal of product & brand management
400
NBER working paper series
370
Journal of advertising research
361
Discussion paper / Centre for Economic Policy Research
348
Working paper / National Bureau of Economic Research, Inc.
337
NBER Working Paper
318
CESifo working papers
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Journal of marketing communications
262
International journal of industrial organization
260
Management science : journal of the Institute for Operations Research and the Management Sciences
255
Psychology & marketing
255
Journal of advertising : official publication of the American Academy of Advertising
248
International journal of advertising : the quarterly review of marketing communications
243
International journal of advertising : the review of marketing communications
224
Industrial marketing management : the international journal for industrial and high-tech firms
218
Economics letters
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European journal of marketing : EJM
208
Journal of economic behavior & organization : JEBO
204
Europäische Hochschulschriften / 5
197
Discussion paper series / IZA
196
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
196
European journal of operational research : EJOR
190
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
190
IZA Discussion Papers
184
Journal of marketing research : JMR
182
Strategic management journal
176
CESifo Working Paper
175
MPRA Paper
174
Working paper
171
Journal of marketing
166
Discussion papers / CEPR
163
International journal of hospitality management
157
Ifo Schnelldienst
156
International journal of production economics
149
Applied economics
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ECONIS (ZBW)
161
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1
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161
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1
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
2
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
3
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
5
External
brand
placement : the effects on game players' processing of an in-game
brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
Saved in:
6
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
7
How to influence the
brand
attitude of the audience by micro-films
Yu, Hueiju
;
Chang, Yu-ting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 674-686
Persistent link: https://www.econbiz.de/10010233239
Saved in:
8
When do consumers believe puffery claims? : the moderating role of
brand
familiarity and repetition
Lee, Sang Yeal
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
Saved in:
9
Meaning or sound? : the effects of
brand
name fluency on
brand
recall and willingness to buy
Lee, Sangwon
;
Baack, Daniel W.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
Saved in:
10
On branding in the Western world with figurative content factors : a case of established versus non-established brands
Shi, Lei
- In:
Journal of promotion management : JPM
20
(
2014
)
3
,
pp. 358-371
Persistent link: https://www.econbiz.de/10010399899
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