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~isPartOf:"Journal of promotion management : JPM"
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Advertising effects
116
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Consumer behaviour
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Advertising
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82
Internet marketing
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Journal of promotion management : JPM
Journal of business research : JBR
536
Journal of advertising research
457
Journal of advertising : official publication of the American Academy of Advertising
313
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
283
International journal of advertising : the review of marketing communications
277
Journal of retailing and consumer services
265
International journal of internet marketing and advertising : IJIMA
227
SpringerLink / Bücher
196
Journal of advertising
191
Psychology & marketing
172
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
162
European Journal of Marketing
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of Consumer Marketing
143
Journal of promotion management : innovations in planning and applied research
129
European journal of marketing : EJM
127
Journal of marketing
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
International journal of hospitality management
120
Journal of marketing research : JMR
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of electronic marketing and retailing : IJEMR
101
Tourism management : research, policies, practice
101
Springer eBook Collection
99
Marketing letters : a journal of research in marketing
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
92
Marketing Science
87
The journal of product & brand management
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
Business horizons
84
European journal of operational research : EJOR
84
Marketing : ZFP ; journal of research and management
84
Young Consumers
84
Health marketing quarterly
83
Marketing intelligence & planning
83
Journal of internet commerce
81
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ECONIS (ZBW)
176
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1
Magazine
advertising
: factors influencing the effectiveness of celebrity
advertising
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
Saved in:
2
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
3
Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
Saved in:
4
Hispanic-Americans, mobile
advertising
and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
5
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
Saved in:
6
Have "millennials" embraced digital
advertising
as they have embraced digital media?
Tanyel, Faruk
;
Stuart, Elnora W.
;
Griffin, Jan
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 652-673
Persistent link: https://www.econbiz.de/10010233242
Saved in:
7
Consumers' responses to implicit and explicit gay-themed
advertising
in gay vs. mainstream media
Um, Nam-Nyun
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011533000
Saved in:
8
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
9
Product placement versus conventional
advertising
: the impact on brand choice of integrating promotional stimuli into movies
Redondo, Ignacio
;
Bernal, Jorge
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 773-791
Persistent link: https://www.econbiz.de/10011632059
Saved in:
10
Consumer attitudes toward online
advertising
: the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
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