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Belch, Michael A.; Belch, George E. - In: Journal of promotion management : JPM 19 (2013) 4, pp. 395-399

Persistent link: https://www.econbiz.de/10010198663

Meyer, Heather M.; Schulz, Steven A. - In: Journal of promotion management : JPM 23 (2017) 4, pp. 504-520

Persistent link: https://www.econbiz.de/10011799264

Quebra, Bruno; Bick, Geoff; Abratt, Russell - In: Journal of promotion management : JPM 19 (2013) 5, pp. 605-628

Persistent link: https://www.econbiz.de/10010233251

Morris, Pamela K. - In: Journal of promotion management : JPM 23 (2017) 6, pp. 791-812

Persistent link: https://www.econbiz.de/10011799604

Shirkhodaee, Maysam; Rezaee, Saeed - In: Journal of promotion management : JPM 20 (2014) 5, pp. 590-606

Persistent link: https://www.econbiz.de/10010467265

Um, Nam-Hyun; Lee, Wei-Na - In: Journal of promotion management : JPM 21 (2015) 1, pp. 33-54

Persistent link: https://www.econbiz.de/10011304632

Nikabadi, Mohsen Shafiei; Safui, Morteza Akbarzadeh; … - In: Journal of promotion management : JPM 21 (2015) 1, pp. 13-32

Persistent link: https://www.econbiz.de/10011304633

Thomas, Veronica L.; Fowler, Kendra - In: Journal of promotion management : JPM 21 (2015) 2, pp. 208-223

Persistent link: https://www.econbiz.de/10011305256

Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166

Persistent link: https://www.econbiz.de/10009754907

Waller, David S.; Deshpande, Sameer; Erdogan, B. Zafer - In: Journal of promotion management : JPM 19 (2013) 4, pp. 400-417

Persistent link: https://www.econbiz.de/10010198661