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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Research"
~subject:"Online-Marketing"
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Online-Marketing
Markenführung
131
Brand management
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Consumer behaviour
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69
Markenimage
66
Brand image
62
Markenpolitik
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Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
Research
Journal of business research : JBR
85
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
40
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of advertising : the review of marketing communications
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
28
Marketing intelligence & planning
20
SpringerLink / Bücher
19
Journal of promotion management : JPM
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Journal of advertising research
14
Tourism management : research, policies, practice
14
Innovatives Markenmanagement
12
International journal of electronic marketing and retailing : IJEMR
12
Journal of marketing management : MM
12
Springer eBook Collection
12
European journal of marketing : EJM
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Young consumers : insight and ideas for responsible marketers
8
European journal of marketing
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Location-based Advertising im Kontext von Big Data : Determinanten der Konsumentenakzeptanz
Warwitz, Claudius
-
2016
Persistent link: https://www.econbiz.de/10011459873
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2
Managing TV brands with social media : an empirical analysis of television series brands
Berz, Jennifer
-
2016
Persistent link: https://www.econbiz.de/10011477741
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3
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
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4
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
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5
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
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6
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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7
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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9
Interaktionen mit Social Media Influencern als Instrument zur Markenprofilierung
Hiddessen, Jana
-
2021
Persistent link: https://www.econbiz.de/10012513349
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10
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
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