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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Yoon, Sukki"
~subject:"Werbewirkung"
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Werbewirkung
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Yoon, Sukki
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Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Journal of consumer marketing
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Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
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