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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Social Web"
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Social Web
Consumer behaviour
171
Konsumentenverhalten
171
Advertising effects
68
Werbewirkung
68
Brand management
61
Markenführung
61
Internet marketing
55
Online-Marketing
55
Social web
49
Advertising
48
Werbung
48
Brand image
45
Markenimage
45
Beziehungsmarketing
33
Relationship marketing
33
Brand
27
Markenartikel
27
Viral marketing
19
Virales Marketing
19
Emotion
18
purchase intention
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Sales promotion
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Verkaufsförderung
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social media
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Online retailing
12
Online-Handel
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Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Fashion
8
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8
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English
49
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Loureiro, Sandra Maria Correia
3
Guerreiro, João Pedro Silva Martins
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Ardekani, Saeid Saeida
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Arias-Bolzmann, Leopoldo
1
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Bahtiar Mohamad
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Bang Nguyen Viet
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1
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1
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1
Burroughs, Benjamin
1
Chen, Caleb Huanyong
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chung, Yoo Jin
1
Dalakas, Vassilis
1
Dam, Linda
1
Damasceno, Felipe Storch
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Dua, Sahil
1
Eastman, Jacqueline Kilsheimer
1
Eells, Danielle
1
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Fakhreddin, Farbod
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Fitriati, Rachma
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Foroudi, Pantea
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1
Ghaedi, Mohammadreza
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
225
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
65
The journal of product & brand management
60
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
49
The journal of brand management : an international journal
48
International journal of electronic marketing and retailing : IJEMR
45
Journal of internet commerce
45
Psychology & marketing
42
International journal of consumer studies
39
Young consumers : insight and ideas for responsible marketers
38
Journal of electronic commerce research : JECR
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Journal of marketing
36
Marketing intelligence & planning
35
Cogent business & management
34
Journal of fashion marketing and management
34
Information systems research : ISR
33
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
32
Electronic commerce research
31
International journal of business information systems : IJBIS
31
Tourism management : research, policies, practice
31
International journal of hospitality management
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Journal of hospitality marketing & management
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
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ECONIS (ZBW)
49
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1
Consumers' journey toward
brand
loyalty using social media
brand
community engagement : a case of
fashion
brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Organization sustainability communication by
fashion
brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
Saved in:
3
How
fashion
brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
Saved in:
4
Social media influencer promoted sustainable
fashion
: effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
5
The effects of
brand
involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Analysing consumer-
brand
engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Does micro-blogging lead to a more positive attitude toward a
brand
? : a perspective of cultivation theory
Wei, Yujie
;
MacIntyre, Faye S.
;
Straub, Detmar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
Saved in:
8
Mega-influencers as online opinion leaders : establishing cosmetic
brand
engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
9
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed
brand
attitude and
brand
-link click behavior : the mediating role of
brand
content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
10
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
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