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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Werbung"
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Werbung
Consumer behaviour
171
Konsumentenverhalten
171
Advertising effects
68
Werbewirkung
68
Brand management
61
Markenführung
61
Internet marketing
55
Online-Marketing
55
Social Web
49
Social web
49
Advertising
48
Brand image
45
Markenimage
45
Beziehungsmarketing
33
Relationship marketing
33
Brand
27
Markenartikel
27
Viral marketing
19
Virales Marketing
19
Emotion
18
purchase intention
16
Sales promotion
15
Verkaufsförderung
15
social media
13
Online retailing
12
Online-Handel
12
Customer satisfaction
10
Kundenzufriedenheit
10
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Credibility
8
Fashion
8
Glaubwürdigkeit
8
Mode
8
Sponsoring
8
Sponsorship
8
Confidence
7
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48
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48
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English
48
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Bang Nguyen Viet
2
Feng, Yang
2
Manyiwa, Simon
2
Shen, Fuyuan
2
Stewart, Kristin
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Bae, Mikyeung
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Boeck, Harold
1
Brodowsky, Glen H.
1
Bukhari, Syed Arsalan Haider
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Chan, Kara
1
Choi, Chang-Won
1
Chung, Yoo Jin
1
Corner, Gabrielle
1
Dalakas, Vassilis
1
DelVecchio, Devon
1
Ding Hooi Ting
1
Dodoo, Naa Amponsah
1
Dua, Sahil
1
Eells, Danielle
1
Evans, Nathaniel J.
1
Fan, Fei
1
Freeman, Jason
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Grigsby, Jamie L.
1
Haq, Junaid Ul
1
Hassan, Heba E.
1
Hazari, Sunil
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Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
125
Journal of business research : JBR
102
Journal of marketing communications
97
Journal of advertising research
75
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising
54
Journal of advertising : official publication of the American Academy of Advertising
42
Journal of promotion management : JPM
42
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
38
Psychology & marketing
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
23
Young consumers : insight and ideas for responsible marketers
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Marketing letters : a journal of research in marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Journal of marketing
19
Journal of marketing research : JMR
19
Asia Pacific journal of marketing and logistics
18
International journal of consumer studies
18
Journal of current issues and research in advertising
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
European journal of marketing
13
European journal of operational research : EJOR
13
Journal of historical research in marketing
13
Marketing intelligence & planning
13
SpringerLink / Bücher
13
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
48
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1
Social media influencer promoted sustainable
fashion
: effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
2
Exploring the effects of compliance/non-compliance message framing, desirability of end states, and
brand
zealotry on consumers' responses to wearables advertising
Wang, Ruoxu
;
Huang, Yan
;
Anghelcev, George
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
Saved in:
3
Impact of dance in advertisements on emotional attachment towards the advertised
brand
: self-congruence theory
Manyiwa, Simon
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
Saved in:
4
"Authentic warmth in these uncertain times" : the impact of authenticity in COVID-19 advertising on
brand
warmth and consumer responses
Yang, Jing
;
Jiang, Mengtian
;
Kim, Taeyoung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 259-279
Persistent link: https://www.econbiz.de/10013483037
Saved in:
5
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
6
Advertising and peer influences on teen and young adolescent alcohol consumption decisions : a theory-of-reasoned-action approach
Sciglimpaglia, Donald
;
Tarr, Emily K.
;
Brodowsky, Glen H.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 417-440
Persistent link: https://www.econbiz.de/10012440345
Saved in:
7
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
8
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
9
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
10
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
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