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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Journal of advertising research
251
Journal of business research : JBR
212
International journal of advertising : the review of marketing communications
210
Journal of advertising
190
International journal of advertising : the quarterly review of marketing communications
184
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing research : JMR
163
Journal of marketing communications
146
Journal of marketing
128
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Jahrbuch der Absatz- und Verbrauchsforschung
106
SpringerLink / Bücher
102
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Working paper / National Bureau of Economic Research, Inc.
74
European journal of operational research : EJOR
73
European journal of marketing : EJM
72
The American economic review
72
Journal of historical research in marketing
70
NBER working paper series
69
Journal of retailing
67
Economics letters
60
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
60
Europäische Hochschulschriften / 5
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
Marketing : ZFP ; journal of research and management
58
International journal of industrial organization
56
NBER Working Paper
55
Psychology & marketing
54
Journal of current issues and research in advertising : JCIRA
51
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
51
Health marketing quarterly
49
Esomar congress
47
Markenartikel : das Magazin für Markenführung
47
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
46
Journal of current issues and research in advertising
45
Business horizons
44
Journal of consumer research : JCR ; an interdisciplinary bimonthly
44
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ECONIS (ZBW)
66
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1
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
2
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
3
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
4
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
5
A qualitative study of advertising art : awareness and adoption of art in advertisements within a Jordanian context
Tokajian, Cynthia
;
Irshaidat, Rand
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 359-398
Persistent link: https://www.econbiz.de/10012440343
Saved in:
6
Advertising and peer influences on teen and young adolescent alcohol consumption decisions : a theory-of-reasoned-action approach
Sciglimpaglia, Donald
;
Tarr, Emily K.
;
Brodowsky, Glen H.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 417-440
Persistent link: https://www.econbiz.de/10012440345
Saved in:
7
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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8
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
9
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
10
The effect of sequential structure in charity advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
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