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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
European journal of operational research : EJOR
48
Omega : the international journal of management science
36
Journal of the Operational Research Society
27
International journal of production research
21
International journal of production economics
18
European Journal of Operational Research
16
Annals of operations research
12
Omega
12
International business review : the official journal of the European International Business Academy
11
International transactions in operational research : a journal of the International Federation of Operational Research Societies
10
Journal of business research : JBR
9
Socio-economic planning sciences : the international journal of public sector decision-making
9
International Transactions in Operational Research
8
Journal of modelling in management
8
Journal of the Operational Research Society : OR
8
Asia Pacific journal of marketing and logistics
7
Asian business & management
7
International Journal of Production Economics
7
International journal of applied management science
7
Journal of Modelling in Management
7
Renewable and Sustainable Energy Reviews
7
Energy policy
6
INFOR : information systems and operational research
6
International Journal of Information Technology & Decision Making (IJITDM)
6
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
5
Energy Policy
5
International journal of contemporary hospitality management
5
International journal of shipping and transport logistics : IJSTL
5
Transportation research / E : an international journal
5
Advances in business and management forecasting
4
Asia Pacific Journal of Marketing and Logistics
4
DEA and its applications in operations and data analytics
4
Energy economics
4
Industrial Management & Data Systems
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International Journal of Applied Management Science
4
International Journal of Contemporary Hospitality Management
4
International journal of enterprise network management
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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The state of augmented reality advertising around the globe : a multi-cultural content analysis
Feng, Yang
;
Mueller, Barbara
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10012179038
Saved in:
2
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
3
A sponsorship disclosure is not enough? : how advertising literacy intervention affects consumer reactions to sponsored influencer posts
Lou, Chen
;
Ma, Wenjuan
;
Feng, Yang
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012423613
Saved in:
4
Influencer marketing in Web 3.0 : how algorithm-related influencer following norms affect influencer endorsement effectiveness
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 444-472
Persistent link: https://www.econbiz.de/10014513560
Saved in:
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