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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Advertising
66
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66
Advertising effects
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Werbewirkung
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Consumer behaviour
48
Konsumentenverhalten
48
Internet marketing
34
Online-Marketing
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advertising
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Journal of promotion management : innovations in planning and applied research
CESifo Working Paper
513
CESifo Working Paper Series
392
CESifo working papers
370
International journal of advertising : the review of marketing communications
212
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
ZEW Discussion Papers
181
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
MPRA Paper
142
Journal of Consumer Marketing
136
NBER Working Papers
124
Working Papers / Saïd Business School, Oxford University
104
arqus Discussion Paper
96
Disskussionsbeitrag / Arqus, Arbeitskreis Quantitative Steuerlehre
94
CEPR Discussion Papers
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
NBER working paper series
87
Journal of promotion management : JPM
85
Young Consumers
83
IMF Working Paper
82
ZEW - Centre for European Economic Research Discussion Paper
75
IZA Discussion Papers
74
Economics Papers from University Paris Dauphine
71
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
70
European journal of operational research : EJOR
67
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Working Paper
59
Strategic Direction
58
ZEW discussion papers
58
International journal of internet marketing and advertising : IJIMA
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
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ECONIS (ZBW)
66
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1
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
3
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
4
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
5
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
6
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
7
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
8
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
9
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
10
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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