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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
354
Telecommunications policy : the international journal of digital economy, data sciences and new media
296
Journal of retailing and consumer services
251
International journal of internet marketing and advertising : IJIMA
210
SpringerLink / Bücher
173
Technological forecasting & social change : an international journal
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
Journal of advertising research
121
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
119
International journal of advertising : the review of marketing communications
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Journal of marketing communications
116
Information systems research : ISR
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
International journal of hospitality management
105
Springer eBook Collection
101
International journal of electronic marketing and retailing : IJEMR
99
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Tourism management : research, policies, practice
97
Electronic commerce research
84
International journal of business information systems : IJBIS
84
Journal of internet commerce
84
Industrial marketing management : the international journal for industrial and high-tech firms
80
Cogent business & management
77
International journal of technology marketing : IJTMkt
73
Journal of management information systems : JMIS
70
Psychology & marketing
69
International journal of advertising : the quarterly review of marketing communications
67
International journal of e-business research : an official publication of the Information Resources Management Association
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
65
Marketing intelligence & planning
63
Business horizons
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of travel and tourism marketing
60
Information economics and policy : IEP
59
The journal of product & brand management
58
International journal of contemporary hospitality management
57
Journal of electronic commerce research : JECR
57
Journal of marketing
57
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1
Culture, perceived value, and advertising acceptance : a cross-cultural study on mobile advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
Saved in:
2
Determinants of young consumers' attitude toward mobile advertising : the role of regulatory focus
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012179117
Saved in:
3
An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho
;
Tang, Jia-Wei
;
Chen, Chun-Hsien
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
6
Mobile communication and seniors : an exploratory study on their consumption of apps
Fernández-Lores, Susana
;
Marquez, Juan Antonio
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 952-970
Persistent link: https://www.econbiz.de/10012621780
Saved in:
7
Determinants of mobile banking users' loyalty
Santos, Manuel Alonso dos
;
Soto-Fuentes, Y.
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 615-633
Persistent link: https://www.econbiz.de/10012258072
Saved in:
8
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
9
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
10
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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