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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
533
Journal of business research : JBR
494
European Journal of Marketing
473
Springer eBook Collection
210
International journal of internet marketing and advertising : IJIMA
209
Marketing Intelligence & Planning
209
Journal of Food Distribution Research
208
Journal of retailing and consumer services
195
Industrial marketing management : the international journal for industrial and high-tech firms
184
Journal of advertising research
154
Management science : journal of the Institute for Operations Research and the Management Sciences
148
UTB
146
Europäische Hochschulschriften / 5
145
Journal of marketing communications
135
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
134
Management Science
134
Journal of Agricultural and Applied Economics
130
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
129
International journal of advertising : the review of marketing communications
123
European journal of marketing : EJM
120
Journal of marketing management : MM
120
Journal of marketing
118
Journal of Consumer Marketing
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Springer eBook Collection / Business and Economics
103
Tourism management : research, policies, practice
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
Lehrbuch
96
International Food and Agribusiness Management Review
94
Marketing intelligence & planning
92
International journal of hospitality management
91
Journal of marketing education : JME
91
Journal of the Academy of Marketing Science
91
Information systems research : ISR
90
International journal of electronic marketing and retailing : IJEMR
90
Technological forecasting & social change : an international journal
90
International journal of business information systems : IJBIS
89
Journal of strategic marketing
83
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1
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
2
Information dissemination and interactions in higher education social media posts
Lund, Brady
;
Wang, Ting
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 547-561
Persistent link: https://www.econbiz.de/10012497684
Saved in:
3
Ten years of "social media
marketing
" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
4
A comparison of lifestyle
marketing
and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
5
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
6
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
7
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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8
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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9
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
10
Social media
marketing
activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
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