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A mixed methods examination of how people assess the credibility of sources used by public relations practitioners
O'Neil, Julie; Eisenmann, Marianne; Holman, Maggie - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10012179103
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Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
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Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
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Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins; Oeldorf-Hirsch, Anne; Yang, Yukyung - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
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Exploring the effects of compliance/non-compliance message framing, desirability of end states, and brand zealotry on consumers' responses to wearables advertising
Wang, Ruoxu; Huang, Yan; Anghelcev, George - In: Journal of promotion management : innovations in … 26 (2020) 7, pp. 964-985
Persistent link: https://www.econbiz.de/10012287156
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Impact of dance in advertisements on emotional attachment towards the advertised brand : self-congruence theory
Manyiwa, Simon - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 144-161
Persistent link: https://www.econbiz.de/10012179110
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Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz; Arroyo, Pilar; … - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil; Sethna, Beheruz N. - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet - In: Journal of promotion management : innovations in … 29 (2023) 2, pp. 205-227
Persistent link: https://www.econbiz.de/10013483031