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Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary; Roberts-Lombard, Mornay; … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
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Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji; Sabrina Mohd Rashid; Sobhi Mohd Ishak - In: Journal of promotion management : innovations in … 26 (2020) 1, pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
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Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory
Wei, Yujie; MacIntyre, Faye S.; Straub, Detmar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 504-523
Persistent link: https://www.econbiz.de/10012179139
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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend; Aljarah, Ahmad; Ababneh, Bashar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi; Shim, Sung Wook; Jeon, Minhee - In: Journal of promotion management : innovations in … 30 (2024) 3, pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée; Pacheco, Barney G. - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma; Siwi, Inggit Sekar Madu; Munawaroh; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 359-382
Persistent link: https://www.econbiz.de/10013550351