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The causal effect of corporate social responsibility and corporate reputation on brand equity : a fuzzy-set qualitative comparative analysis
Wang, Hanmin; Yu, Tiffany Hui-Kuang; Hsiao, Chih-Yi - In: Journal of promotion management : innovations in … 27 (2021) 5, pp. 630-641
Persistent link: https://www.econbiz.de/10012549622
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The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame; Abratt, Russell; Mingione, … - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
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Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
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Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy; Sivakumaran, Bharadhwaj; Mathew, Shawn - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
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Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend; Aljarah, Ahmad; Ababneh, Bashar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
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Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet; Tuan Nguyen Anh - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214