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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
Technological forecasting & social change : an international journal
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Journal of retailing and consumer services
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Decision support systems : DSS ; the international journal
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Young consumers : insight and ideas for responsible marketers
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Investigating the role of consumer personality orientations and use of threat in social cause advertising during Covid 19
Kumar, Jitender
;
Tapar, Archit Vinod
;
Gupta, Ashish
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 791-823
Persistent link: https://www.econbiz.de/10014287771
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