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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Internet marketing
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Online-Marketing
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Consumer behaviour
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Social web
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Feng, Yang
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
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Kim, Eunyoung
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Kim, Mikyoung
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Stewart, Kristin
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Wei, Lewen
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Bahtiar Mohamad
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Bang Nguyen Viet
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Bui Thanh Khoa
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
495
Journal of retailing and consumer services
296
International journal of internet marketing and advertising : IJIMA
219
SpringerLink / Bücher
190
Industrial marketing management : the international journal for industrial and high-tech firms
184
Journal of economic behavior & organization : JEBO
158
International journal of hospitality management
149
Discussion paper series / IZA
145
CESifo working papers
140
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
140
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
139
Management science : journal of the Institute for Operations Research and the Management Sciences
139
Journal of marketing communications
130
International journal of advertising : the review of marketing communications
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
121
Technological forecasting & social change : an international journal
119
Journal of advertising research
118
International journal of electronic marketing and retailing : IJEMR
112
NBER working paper series
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Springer eBook Collection
108
Journal of business ethics : JOBE
107
Tourism management : research, policies, practice
105
Working paper / National Bureau of Economic Research, Inc.
104
Cogent business & management
102
Journal of internet commerce
102
Electronic commerce research
99
Information systems research : ISR
98
Discussion paper / Centre for Economic Policy Research
95
Working paper
91
Psychology & marketing
86
IZA Discussion Paper
82
NBER Working Paper
82
Journal of management information systems : JMIS
81
International journal of business information systems : IJBIS
78
Journal of economic psychology : research in economic psychology and behavioral economics
77
The journal of product & brand management
75
Journal of travel and tourism marketing
74
Marketing intelligence & planning
74
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ECONIS (ZBW)
84
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1
Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers' videos
Kim, Eunyoung
;
Kim, Yeojin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
8
,
pp. 1235-1256
Persistent link: https://www.econbiz.de/10013417005
Saved in:
2
Under the spell of your smartphone : how dependence evokes a halo of trust in advertising
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 106-124
Persistent link: https://www.econbiz.de/10013483017
Saved in:
3
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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5
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
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6
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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7
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
8
Metaphors and body copy in online advertising effectiveness
Hatzithomas, Leonidas
;
Manolopoulou, Aikaterini
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 642-672
Persistent link: https://www.econbiz.de/10012549623
Saved in:
9
E-commerce customer attraction : digital marketing techniques, evolution and dynamics across firms
Ponzoa, José M.
;
Erdmann, Anett
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 697-715
Persistent link: https://www.econbiz.de/10012549625
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10
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
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