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Consumer perceived associations of masstige brands : an Indian perspective
Goyal, Anita - In: Journal of promotion management : innovations in … 27 (2021) 3, pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
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Demystifying brand love for luxury cars : testing the moderating impact of emotional stability
Bhalla, Saubhagya; Pathak, Mohit - In: Journal of promotion management : innovations in … 29 (2023) 6, pp. 873-903
Persistent link: https://www.econbiz.de/10014287930
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Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
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How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia; Serra, Jessica; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha; Gillani, Syed Hussain Mustafa; Usman, … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
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Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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Omnichannel shopper segmentation in the fashion industry
Mosquera, Ana; Juaneda Ayensa, Emma; Olarte Pascual, … - In: Journal of promotion management : innovations in … 25 (2019) 5, pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
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The importance of employees' engagement on the organizational success
Costa, Liliana Rodrigues da; Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10012179028
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An assessment of propagation stickers in line services to promote : toward a new model of diffusion theory
Tsao, Wen-Yu - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 20-42
Persistent link: https://www.econbiz.de/10012179011
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Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.; Tagore, Abhinav; Dua, Sahil - In: Journal of promotion management : innovations in … 29 (2023) 4, pp. 461-490
Persistent link: https://www.econbiz.de/10013550368