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Gamifying employer branding : attracting critical talent in crisis situations like COVID-19
Kashive, Neerja; Khanna, Vandana Tandon; Kashive, Kshitij; … - In: Journal of promotion management : innovations in … 28 (2022) 4, pp. 487-514
Persistent link: https://www.econbiz.de/10013178048
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Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Effect of social media influencer marketing on consumers' purchase intention and the mediating role of credibility
Saima; Khan, M. Altaf - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 503-523
Persistent link: https://www.econbiz.de/10012497679
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The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
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Information dissemination and interactions in higher education social media posts
Lund, Brady; Wang, Ting - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 547-561
Persistent link: https://www.econbiz.de/10012497684
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Dialogic communication and thought leadership : twitter use by public relations agencies in the United States
Thelen, Patrick D.; Robinson, Katy L.; Yue, Cen April; … - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 27-49
Persistent link: https://www.econbiz.de/10012385166
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The effectiveness of brand- and customer-centric content strategies at generating shares, "likes", and comments
Chwialkowska, Agnieszka - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 270-300
Persistent link: https://www.econbiz.de/10012179023
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Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia; Sarmento, Eduardo Moraes - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa; Loureiro, Sandra Maria Correia; Rita, Paulo; … - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 379-393
Persistent link: https://www.econbiz.de/10012179032