//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Features of UK Mortgage Print...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
83
Werbewirkung
83
Consumer behaviour
70
Konsumentenverhalten
70
Advertising
66
Werbung
66
Internet marketing
42
Online-Marketing
42
Social Web
26
Social web
26
Brand management
20
Markenführung
20
Brand image
17
Markenimage
17
advertising
11
social media
11
Celebrity endorsement
10
Celebrity-Werbung
10
Emotion
10
Viral marketing
9
Virales Marketing
9
Brand
7
Markenartikel
7
Marketing management
7
Marketingmanagement
7
Credibility
6
Glaubwürdigkeit
6
Product Placement
6
Product placement
6
Sales promotion
6
Sponsoring
6
Sponsorship
6
Verkaufsförderung
6
Marketing
5
Mobile communications
5
Mobilkommunikation
5
Beziehungsmarketing
4
Bibliometrics
4
Bibliometrie
4
Corporate disclosure
4
more ...
less ...
Online availability
All
Undetermined
90
Free
3
Type of publication
All
Article
93
Type of publication (narrower categories)
All
Article in journal
93
Aufsatz in Zeitschrift
93
Language
All
English
93
Author
All
Bang Nguyen Viet
3
Feng, Yang
3
Arora, Nilesh
2
Gangadharan, Nakul
2
Jayapal, Jegan
2
Kim, Mikyoung
2
Manyiwa, Simon
2
Natarajan, Thamaraiselvan
2
Prashar, Sanjeev
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Yang, Jing
2
Abbasi, Amir Zaib
1
Abu Bakar bin Abdul Hamid
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Arora, Anshu
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Awale, Sushil
1
Bae, Mikyeung
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Beard, Fred K.
1
Becerra, Enrique
1
Behrang, Kiandokht
1
Binford, Matthew T.
1
Boeck, Harold
1
Bougie, Roger
1
Boutsouki, Christina
1
Breves, Priska
1
Brodowsky, Glen H.
1
Bukhari, Syed Arsalan Haider
1
Carrete-Lucero, Lorena de la Paz
1
Castelló-Martínez, Araceli
1
Chan, Kara
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of advertising research
418
Journal of advertising : official publication of the American Academy of Advertising
306
International journal of advertising : the quarterly review of marketing communications
280
Journal of business research : JBR
276
The journal of real estate finance and economics
276
NBER working paper series
269
International journal of advertising : the review of marketing communications
251
Working paper / National Bureau of Economic Research, Inc.
233
Journal of marketing communications
231
NBER Working Paper
204
Journal of advertising
187
Journal of promotion management : JPM
150
European Journal of Marketing
142
Journal of housing economics
140
Journal of Consumer Marketing
137
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Journal of retailing and consumer services
111
European journal of marketing : EJM
107
Real estate economics : journal of the American Real Estate and Urban Economics Association
107
Journal of marketing research : JMR
106
SpringerLink / Bücher
98
Journal of marketing
89
Discussion paper / Centre for Economic Policy Research
88
Finance and economics discussion series
87
International journal of internet marketing and advertising : IJIMA
87
Working papers / Federal Reserve Bank of Philadelphia, Research Department
86
European journal of operational research : EJOR
84
Young Consumers
83
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Marketing : ZFP ; journal of research and management
79
Working paper
78
Journal of current issues and research in advertising : JCIRA
77
Marketing letters : a journal of research in marketing
76
Journal of banking & finance
73
Journal of historical research in marketing
73
Journal of urban economics
73
The real estate finance journal
73
more ...
less ...
Source
All
ECONIS (ZBW)
93
Showing
1
-
10
of
93
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of print
advertising
practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
2
Perfect mothers? : the description of mothers in food
advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
3
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
4
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
5
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
6
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
7
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
8
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
9
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
10
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->