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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Consumer behaviour
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Advertising effects
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Internet marketing
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Online-Marketing
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
536
Journal of advertising research
457
Journal of advertising : official publication of the American Academy of Advertising
313
International journal of advertising : the quarterly review of marketing communications
294
Journal of marketing communications
283
International journal of advertising : the review of marketing communications
277
Journal of retailing and consumer services
265
International journal of internet marketing and advertising : IJIMA
227
SpringerLink / Bücher
196
Journal of advertising
191
Journal of promotion management : JPM
176
Psychology & marketing
172
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
162
European Journal of Marketing
153
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
151
Management science : journal of the Institute for Operations Research and the Management Sciences
149
Journal of Consumer Marketing
143
European journal of marketing : EJM
127
Journal of marketing
126
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
International journal of hospitality management
120
Journal of marketing research : JMR
120
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of electronic marketing and retailing : IJEMR
101
Tourism management : research, policies, practice
101
Springer eBook Collection
99
Marketing letters : a journal of research in marketing
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
92
Marketing Science
87
The journal of product & brand management
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
Business horizons
84
European journal of operational research : EJOR
84
Marketing : ZFP ; journal of research and management
84
Young Consumers
84
Health marketing quarterly
83
Marketing intelligence & planning
83
Journal of internet commerce
81
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ECONIS (ZBW)
129
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1
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
2
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
4
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
5
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
6
The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads
Yang, Jing
;
Zhao, Xiaoyu
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 524-546
Persistent link: https://www.econbiz.de/10012497682
Saved in:
7
Predicting consumer avoidance of native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
8
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
9
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
10
Culture, perceived value, and
advertising
acceptance : a cross-cultural study on mobile
advertising
Liu, Fang
;
Kanso, Ali
;
Zhang, Yong
;
Olaru, Doina
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1028-1058
Persistent link: https://www.econbiz.de/10012179089
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