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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Alcohol advertising : what doe...
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Advertising effects
83
Werbewirkung
83
Consumer behaviour
70
Konsumentenverhalten
70
Advertising
66
Werbung
66
Internet marketing
42
Online-Marketing
42
Social Web
27
Social web
27
Brand management
20
Markenführung
20
Brand image
17
Markenimage
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advertising
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social media
11
Celebrity endorsement
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Celebrity-Werbung
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Marketing
5
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Kim, Mikyoung
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Journal of promotion management : innovations in planning and applied research
Journal of advertising research
409
Journal of advertising : official publication of the American Academy of Advertising
304
Journal of business research : JBR
284
International journal of advertising : the quarterly review of marketing communications
275
International journal of advertising : the review of marketing communications
251
Journal of marketing communications
226
Journal of advertising
182
NBER working paper series
182
Working paper / National Bureau of Economic Research, Inc.
163
NBER Working Paper
155
Journal of promotion management : JPM
146
European Journal of Marketing
142
Journal of Consumer Marketing
137
Psychology & marketing
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
128
Journal of retailing and consumer services
113
Journal of marketing research : JMR
106
European journal of marketing : EJM
105
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Journal of marketing
89
SpringerLink / Bücher
89
International journal of internet marketing and advertising : IJIMA
85
Young Consumers
83
Marketing : ZFP ; journal of research and management
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Journal of current issues and research in advertising : JCIRA
75
Applied economics
74
European journal of operational research : EJOR
74
Marketing letters : a journal of research in marketing
73
Health marketing quarterly
72
Journal of historical research in marketing
72
Marketing Science
71
Journal of health economics
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Discussion paper series / IZA
62
Journal of current issues and research in advertising
60
International Marketing Review
59
International journal of industrial organization
59
Strategic Direction
58
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ECONIS (ZBW)
94
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1
Advertising
and peer influences on teen and young adolescent alcohol consumption decisions : a theory-of-reasoned-action approach
Sciglimpaglia, Donald
;
Tarr, Emily K.
;
Brodowsky, Glen H.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 417-440
Persistent link: https://www.econbiz.de/10012440345
Saved in:
2
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
3
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
4
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
5
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
6
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
7
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
8
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
9
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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