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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Journal of promotion management : innovations in planning and applied research
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Anti-brand activism in the collectivist orientation : the case of online-consumers-run communities
Hai-Ninh Do
;
Do, Ngoc Bich
;
Nguyen Tra My
;
Nguyen, Hue Minh
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 811-841
Persistent link: https://www.econbiz.de/10015049466
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