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Customer relationship management in electronic markets
Iyer, Gopalkrishnan R. (contributor) - In: Journal of relationship marketing : innovations & … Vol. 2, nr. 3/4 (2003)
Persistent link: https://www.econbiz.de/10004865130
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The future of relationship marketing
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 4, nr. 3/4 (2006)
Persistent link: https://www.econbiz.de/10004874002
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Capturing customer equity : moving from products to customers
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 5, nr. 1 (2006)
Persistent link: https://www.econbiz.de/10004925839
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Building store loyalty through service strategies
Grewal, Dhruv; Krishnan, Ram; Lindsey-Mullikin, Joan - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 341-358
Persistent link: https://www.econbiz.de/10003807755
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Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David (contributor) - In: Journal of relationship marketing : innovations & … Vol. 5, nr. 2/3 (2006)
Persistent link: https://www.econbiz.de/10004925840
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan (contributor) - In: Journal of relationship marketing : innovations & … Vol. 6, nr. 3/4 (2007)
Persistent link: https://www.econbiz.de/10004925842
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A comparison of customer commitment in five sectors using the psychological investment model
Bügel, Marnix S.; Bunk, Abraham P.; Verhoef, Peter C. - In: Journal of relationship marketing : innovations & … 9 (2010) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10003974297
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Integrating core marketing ethical values into relationship marketing
Siems, Florian; Bruton, James; Moosmayer, Dirk C. - In: Journal of relationship marketing : innovations & … 9 (2010) 2, pp. 68-82
Persistent link: https://www.econbiz.de/10003994876
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Retaining customers with shopping convenience
Benoit, Sabine; Faßnacht, Martin; Ettinger, Andreas - In: Journal of relationship marketing : innovations & … 8 (2009) 4, pp. 313-329
Persistent link: https://www.econbiz.de/10003940837
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The relationship continuity model and customer loyalty in the banking industry : a case study of the maskan bank of Iran
Faryabi, Mohammad; Sadeghzadeh, Kousar; Zakeri, Abdolnaser - In: Journal of relationship marketing : innovations & … 14 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011289287