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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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All about that tweet : student perceptions of professors' social media use in the classroom
Merle, Patrick; Freberg, Karen - In: Journal of research in interactive marketing : … 10 (2016) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011590138
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"Digital buddies" : parasocial interactions in social media
Yuksel, Mujde; Labrecque, Lauren I. - In: Journal of research in interactive marketing : … 10 (2016) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10011639158
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Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin; Huang, Yan; Yim, Mark Yi-Cheon - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
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Voice-activated personal assistants and privacy concerns : a Twitter analysis
Alzate, Miriam; Arce Urriza, Marta; Cortiñas, Monica - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 611-630
Persistent link: https://www.econbiz.de/10015062824
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Testing a conceptual model of Facebook brand page communities
Shao, Wei; Ross, Mitchell - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011418529
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Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
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Exploring the Facebook Like : a product and service perspective
Pelletier, Mark J.; Horky, Alisha Blakeney - In: Journal of research in interactive marketing : … 9 (2015) 4, pp. 337-354
Persistent link: https://www.econbiz.de/10011456289
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Metric proposal for customer engagement in Facebook
Ángeles Oviedo-García, Maria de los; … - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 327-344
Persistent link: https://www.econbiz.de/10010433940
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Consumer : brand engagement on Facebook ; liking and commenting behaviors
Kabadayi, Sertan; Price, Katherine - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 203-223
Persistent link: https://www.econbiz.de/10010410382