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How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli; Mieiro, Susana; Huang, Guihai - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
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Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.; Zhang, Nan; Bagherzadeh, Ramin; … - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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Metric proposal for customer engagement in Facebook
Ángeles Oviedo-García, Maria de los; … - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 327-344
Persistent link: https://www.econbiz.de/10010433940
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A mixed-method approach to examining brand-consumer interactions driven by social media
Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311
Persistent link: https://www.econbiz.de/10010222781
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The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq; Bayram, Pelin; Aljuhmani, Hasan Yousef; … - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
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Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>; Laverie, Debra A.; Rinaldo, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
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Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.; Bright, Laura F.; Wilcox, Gary B. - In: Journal of research in interactive marketing : … 17 (2023) 4, pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno; Cabiddu, Francesca; Frigau, Luca; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 773-793
Persistent link: https://www.econbiz.de/10014428171