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How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon; Ma, Zecong - In: Journal of research in interactive marketing : … 16 (2022) 2, pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
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Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang; Wang, Jiawei; Wei, Xinyu - In: Journal of research in interactive marketing : … 18 (2024) 3, pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
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Digital piracy
Phau, Ian (contributor) - 2012
Persistent link: https://www.econbiz.de/10009671854
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Creativity chains and playing in the crossfire on the video-sharing site YouTube
Boulaire, Christèle; Hervet, Guillaume; Graf, Raoul - In: Journal of research in interactive marketing : … 4 (2010) 2, pp. 111-141
Persistent link: https://www.econbiz.de/10003991297
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Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
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Relationships in online communities : the potential for marketers
Quinton, Sarah; Harridge-March, Sally - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003982776
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E-formity : consumer conformity behaviour in virtual communities
Park, JungKun; Feinberg, Richard A. - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 197-213
Persistent link: https://www.econbiz.de/10008656161
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Cultural values reflected in corporate pages on popular social network sites in China and the United States
Tsai, Wan-hsiu Sunny; Men, Linjuan Rita - In: Journal of research in interactive marketing : … 6 (2012) 1, pp. 42-58
Persistent link: https://www.econbiz.de/10009571563
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Buzzing with disclosure of social shopping rewards
Coker, Kesha K.; Smith, Denise S.; Altobello, Suzanne A. - In: Journal of research in interactive marketing : … 9 (2015) 3, pp. 170-189
Persistent link: https://www.econbiz.de/10011418525