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Etcheson, Warren W.
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Gaedeke, Ralph M.
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Journal of retailing
Marketing management : a quarterly business management publication of the American Marketing Association
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[Besprechung von:] Gaedeke, Ralph M. and Warren W. Etcheson: Consumerism. Viewpoints from business, government, and the public interest. San Francisco, 1972
Narver, John C.
- In:
Journal of retailing
48
(
1972/73
)
4
,
pp. 97-100
Persistent link: https://www.econbiz.de/10002557581
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