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O'Shaughnessy, John - In: Journal of retailing 47 (1971/72) 4, pp. 32-46

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Cotham", James C. - In: Journal of retailing 45 (1969) 2, pp. 31-38,84

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Donnelly jr., James H.; Etzel, Michael J. - In: Journal of retailing 53 (1977) 2, pp. 23-28

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Bruce, Grady D.; Bonjean, Charles M. - In: Journal of retailing 45 (1969) 2, pp. 73-83

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Burstiner, Irving - In: Journal of retailing 51 (1975/1976) 4, pp. 3-14,86

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Hartley, Robert F. - In: Journal of retailing 46 (1970) 1, pp. 32-40

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Oliver, Richard L.; Brief, Arthur P. - In: Journal of retailing 53 (1977/78) 4, pp. 47-58

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Paul, Robert J.; Schooler, Robert D. - In: Journal of retailing 46 (1970) 1, pp. 41-49,76

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Paul, Robert J.; Bell, Robert W. - In: Journal of retailing 44 (1968) 2, pp. 17-26

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Paul, Robert J.; Bell, Robert W. - In: Journal of retailing 43 (1967) 2, pp. 21-27,67

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