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Vonriesen, R. Dale - In: Journal of retailing 49 (1973/74) 4, pp. 37-47,95

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O'Shaughnessy, John - In: Journal of retailing 47 (1971/72) 4, pp. 32-46

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Wickern, Joseph - In: Journal of retailing 42 (1966) 1, pp. 36-43,63-64

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Still, Leonie V. - In: Journal of retailing 59 (1983) 2, pp. 55-79

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Paul, Robert J.; Schooler, Robert D. - In: Journal of retailing 46 (1970) 1, pp. 41-49,76

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Paul, Robert J.; Bell, Robert W. - In: Journal of retailing 44 (1968) 2, pp. 17-26

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Paul, Robert J.; Bell, Robert W. - In: Journal of retailing 43 (1967) 2, pp. 21-27,67

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Paul, Robert J. - In: Journal of retailing 48 (1972/73) 2, pp. 3-15

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Oliver, Richard L.; Brief, Arthur P. - In: Journal of retailing 53 (1977/78) 4, pp. 47-58

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Donnelly jr., James H.; Etzel, Michael J. - In: Journal of retailing 53 (1977) 2, pp. 23-28

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