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Journal of retailing
International Journal of Retail & Distribution Management
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Risk taking and information handling in consumer behavior
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The fast food franchise : psychographic and demographic segmentation analysis
Tigert, Douglas J.
;
Lathrope, Richard
;
Bleeg, Michael
- In:
Journal of retailing
47
(
1971
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10002915523
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Market monitoring through attitude research
Arnold, Stephen J.
;
Tigert, Douglas J.
- In:
Journal of retailing
49
(
1973/1974
)
4
,
pp. 3-22
Persistent link: https://www.econbiz.de/10001905773
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