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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Die besten Case Studies zum Thema Wachstum : Produkte entwickeln, Märkte erschließen, M&A-Deals managen ; ausführliche Fallstudien schildern typische Managementprobleme - renommierte Experten geben Rat
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On the go : how mobile shopping affects customer puchase behavior
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10011308947
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Accounting for heterogeneity and dynamics in the loyalty-price sensitivity relationship
Krishnamurthi, Lakshman
;
Papatla, Purushottam
- In:
Journal of retailing
79
(
2003
)
2
,
pp. 121
Persistent link: https://www.econbiz.de/10006613386
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3
Relating Price Sensitivity to Retailer Promotional Variables and Pricing Policy: An Empirical Analysis
Shankar, Venkatesh
;
Krishnamurthi, Lakshman
- In:
Journal of retailing
72
(
1996
)
3
,
pp. 249-272
Persistent link: https://www.econbiz.de/10006633156
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