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Battling for the household's category buck : can economy private labels defend supermarkets against the hard-discounter threat?
Vroegrijk, Mark; Gijsbrechts, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 300-318
Persistent link: https://www.econbiz.de/10011566701
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Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne; Geyskens, Inge; Dekimpe, Marnik G. - In: Journal of retailing 90 (2014) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10010401614