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Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael; Whitler, Kimberly A.; Hoegg, Jo Andrea - In: Journal of retailing 89 (2013) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
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The effect of shipping fees on customer acquisition, customer retention, and purchase quantities
Lewis, Michael - In: Journal of retailing 82 (2006) 1, pp. 13-24
Persistent link: https://www.econbiz.de/10006604775
Cover Image
Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study
Lewis, Michael; Whitler, Kimberly A.; Hoegg, JoAndrea - In: Journal of retailing 89 (2013) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10010153018